Ethels chocolate lounges essays

What better first impression right. The more comfortable the consumer feels, the longer he or she are inclined to stay. While this particular step is occurring, there is one that may well run simultaneously, and that is the third step of evaluating the alternatives.

More Essay Examples on Milk Rubric This is the step where a consumer reviews their memory or any other information they have access to to decide the best product for them.

Not everyone can afford to purchase chocolates of such quality. It is defiantly a personal taste. You can make yourself ill on chocolates while making friends.

Case Study- Ethels Chocolate Lounge

One can feel like they are living in the lap of luxury sipping on chocolate flavored beverages and eating an assortment of chocolate sweets. This writer believes that if they continue to accommodate their customers in the way they do and continually improve to bring more customers in, they will be in business for quite a while.

That is a feeling many people would pay to have. It is a chance to make the consumer feel privileged. Some are Personal done for a unique to the consumer reasonsome are Psychological done because or a neurological triggerand some are Social done because the consumer is influenced by their surroundings.

Not all consumers enjoy the taste of Coca and no amount of Social or Psychological prodding is going to change the fact that the consumer does not enjoy. The consumer starts comparing the types of milk to purchase the one most suitable for him or her.

Ethels Chocolate Lounge: Case Study - Essay Example

Its fulfilling a personal satisfaction need. Once the product is purchased by the consumer there is a period after which he or she thinks about the purchase this is the final step of the CBP and is known as the Post Purchase Evaluation.

This is when the consumer decides on the exact Milk he or she will purchase and where, followed by the second to last step of actually purchasing the product.

It usually goes away once the consumer sees a commercial for the product they just bought explaining how wonderful the product is or they get reassurance from a peer who uses the product as well. Along with that, as stated in the previous paragraph it fulfills the consumers need to feel special.

The consumer is the one that decides what they would like to eat. If the consumer finds someone to strike up a conversation with more than likely they will stay longer and spend more money as well, maybe sampling chocolates recommended by their new acquaintance.

They know how to market themselves and be appealing at the same time. All these different things are marketing tools that combine to make an atmosphere suitable for a profitable venue. Next in line is the Purchase decision. Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation.

The Mars Corporation is the same corporation that makes the famous M&M candy. In the case study on Ethel’s Chocolate Lounges we learn that the mars corporation has made many modifications to better the chocolate lounges.

Ethel’s Chocolate Lounges: Back to the Future? Chocolate Lounges Taste Sweet Success 10/25/ 1. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s.

Ethel’s Chocolate lounges are chocolate or candy based restaurants that where created by the Mars corporation. The Mars Corporation is the same corporation that makes the famous M&M candy.

In the case study on Ethel’s Chocolate Lounges we learn that the Mars Corporation has made many modifications to better the chocolate lounges. Free Essays on Ethels Chocolate Lounge for students. Use our papers to help you with yours 1 - Chocolate consumers who purchase chocolate from Ethel’s Chocolate Lounges are the regular consumers of chocolate based in the upscale boutiques and those from the middle class.

This is because in the case study it has been stated that one does not need to be a millionaire in order to enjoy a sweet chocolate from Ethel’s Chocolate Lounges.

Ethels Chocolate Lounges - Assignment Example

Mar 14,  · Ethel’s Chocolate Lounges factors that influences that buying decision. Ethels Chocolate Lounge is a chocolate lounge that offers consumers premium chocolate in an upscale environment.

Ethels chocolate lounges essays
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